In 1999, Han Ding's good doctors had half of the "sea return" lineage - Huang Henry's entrepreneurial debut in the United States, while Han Ding's good doctors are a real "yellow man." “In 2009, I worked with the Department of Cardiology of the University of Southern Medical University in collaboration with the Department of Radiology to create a prototype of an AI-assisted diagnosis of heart disease, but at the time the new thing entered the Chinese market and was not recognized by the paying party. And accept, have to die." In the process of talking with him, he said.
However, this brought Huang Henry the two original capitals of “China's medical market and American doctors' group resourcesâ€, and this has become the backbone of the follow-up development of good medical friends. Especially after obtaining the three blessings of Han Ding Yuyou, Huang Henry and his son, Han Ding, are more active and more active.
Now, Huang Henry has two identities, one is the founder of a good medical friend, and the other is the vice president of Han Ding Yuyou Group. After the backing of the listed company, Han Ding's good medical friends expanded the radius of the business reachable. To a certain extent, the government relationship of Han Ding Yuyou also accelerated the progress of its contracted hospitals.
In the service organizations that focus on the treatment of serious diseases such as cancer, Shengnuo and Kang Changrong have already branded their brands and market reputation in the early years. Then, what kind of posture should Han Ding's good doctors “drift†in order to successfully overtake?
Hospital + doctor group, China and the United States to create a "cross-border medical association"
"The average five-year survival rate of all cancer diseases in China is about 30%, while in the United States, this figure is 66%." Huang Henry said that this is the value of Han Ding's good medical friends. In addition to allowing patients to obtain a second opinion from a US expert without a huge expense, their resources in the medical supply chain can also provide more effective target drugs and surgical equipment for patients visiting the United States.
However, Huang Henry does not tend to position Han Ding's good doctors as an "intermediary" for cross-border medical care, but hopes to create a serious disease portal for a single city. "We are not going to 'grab the patient' with the top three hospitals," he said. The cross-border medical services that Han Ding's good doctors focus on are aimed at creating a “cross-border medical association†between China and the United States.
Analogous to the domestic medical association infrastructure model, Han Ding good medical friends provide technical support and overseas doctors docking, according to the number of consultations package charges, patients only need to obtain the second doctor's advice in foreign cooperative hospitals. Huang Henry revealed that the price of one-hour Chinese and American patients was between 12,000 yuan and 18,000 yuan, including a Sino-US remote consultation and a Chinese-English diagnosis report issued by a doctor in the United States.
Only 90% of the cooperation between Handing and Good Health Careers in most of the top three hospitals in the second and third tier cities, the remaining 10% of the top three hospitals with strong medical standards have chosen to “leave whiteâ€; in cooperative hospitals, 90% are In public hospitals, only a small number of hospitals cooperate with non-public medical systems, and these hospitals are basically high-end positioning hospitals of international nature.
What is different from the domestic medical association is that the hospitals of Han Ding and the hospitals in China have created the “institution of the hospitalâ€, and built or built the “international department†on the basis of the original resources of the medical institutions, as a special cross-border The place of medical services. Chinese and American doctors initiated services in the form of MDT multidisciplinary joint clinics. The service fees were divided into three parts: Chinese doctors, Han Ding good doctors and American doctors.
“After the patient has been consulted, if there is a need to continue treatment in the United States, we will also follow up the overseas medical services. From the consultation, treatment to follow-up, follow-up, the whole process is coordinated by the Chinese and American doctors to ensure the treatment. Continuity. However, the service fee for this type of demand is relatively high, and the conversion rate for patients who choose to go to the United States for medical treatment is only 1%-2%." Huang Henry said.
At present, Handing Good Medical Friend has established “International Department†with more than 260 domestic medical institutions. The main body of service in the United States is California Health Technology, which is managed by CEO Michael Camborn. It has also signed cooperation with more than 20 doctors. The Family Doctors Group consists of family and specialists and employs an average of 200 or so doctors to provide full-time services for cross-border medical care.
It is worth noting that in the California Health Technology, there is also a group of special roles, they are responsible for solving the academic barriers between Chinese and American doctors. Huang Henry tells billions of health. Every year, a large number of medical students and doctors go to the United States to practice medicine. Before they become "transformed," they must go through 4-6 years of investigation and clinical examination. "In the gap period, we hired this type of person as a simultaneous translator. They have a high level of English and professional medical knowledge. It is suitable for the exchange of Chinese and American doctors," he said.
2 big magic weapons incited 2.7 billion yuan "small and beautiful" market
As mentioned above, China's cancer cure rate is less than half of that in the United States. In addition to opportunities for breakthroughs in medicine and medical technology, cross-border consultations in the MDT model will bring new choices to patients. With the expansion of high-net-worth individuals, people's pursuit of quality of life has also increased. As a result, a number of “intermediaries†serving critically ill patients have emerged in the industry. At present, domestic cross-border medical service institutions can be roughly divided into three categories: traditional cross-border medical service institutions, foreign medical institutions, Chinese offices, and Internet cross-border medical service platforms.
However, from the perspective of market share, according to the data reported by the Speedway Research Institute, the size of China's cross-border medical service market in 2017 was about 2.7 billion market share. This figure is relatively small compared to the 10 trillion yuan Internet medical market or the tens of billions of AI+ medical market. In the eyes of other entrepreneurs in the industry, the ceiling of cross-border medical players who have been “unwarmable†seems to be on the rise of three feet, but Huang Henry has a “small and beautiful†market that he has cut into. confidence.
“In terms of cross-border medical care, the biggest driving force for the market in the future should be commercial insurance, especially health insurance.†Huang Henry believes that cross-border medical care should not be confined to this circle, and the foreseeable market potential is far. More than that. Since about 6,000 years ago, cross-border medical care has emerged since humans began to flow and have cross-border behavior. However, in China, the D2D model consultation has not been included in the basic medical insurance, and the cost of cross-border consultation for serious illness is even higher. Therefore, whether it is a mature health insurance in the United States or a commercial risk market in which China is “savagely growingâ€. For the Sino-US cross-border medical service model, it is a strong support at the bottom.
In China, Han Ding's good doctors have already reached a cooperation with Ping An and Taiping Insurance. For example, try to expand its business market space by launching a health insurance package with a single Sino-US remote consultation. It is understood that this cooperation can be an annual increase of millions of new customers for insurance companies and Han Ding good doctors.
In the US, Han Ding's medical staff analyzes and processes the massive data of medical history data of medical insurance users through its artificial intelligence analysis company Care Connectors and self-developed AI analysis platform to improve the efficiency of wind control, and with the US Federal Medical Insurance Company. Collaboration, by sharing patient health data to help big data control behavior, is another magic weapon to incite cross-border medical care.
For profit, Huang Henry is not too worried. The academic exchange business of the second diagnosis and treatment provided by the “Cross-Border Medical Association†is only the “first dishâ€, and the insurance services, health management services, supply chain services, AI+ medical services and mothers extended in the industrial chain. The company's powerful and to G resources, which is enough for the two sides to think about how to "play well" this market of less than 3 billion yuan.
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