Release date: 2015-07-27
Mobile Internet medical care is one of the fastest growing and most actively invested industries, and the investment hotspot in the mobile Internet medical field in the first half of this year has been hotter than last year. According to statistics from Zero2IPO Group, in 2014, only mobile medical projects invested more than 80 times in the whole year, nearly three times the total number of cases in the past five years, and the total investment and financing amount was nearly 700 million US dollars. In the second quarter of 2015, there were 41 additional investment events, with an investment amount of US$350 million. The total investment amount in the first half of this year exceeded US$700 million. The investment amount in 2015 is expected to double that of 2014.
As BAT has joined the mobile Internet medical market disputes, the strategies of major enterprises have gradually shifted from pioneering the smart medical blue ocean to piloting the Red Sea. How to grasp the development direction and trend in the blue ocean? How to crack the biggest pain point of the profit model? Recently, in the “Investment in Shenzhen, Win-Win Future – China Internet Medical Industry Seminar†hosted by Shenzhen Investment Promotion Agency, Qingke Group and Shenzhen Bay Venture Plaza, industry insiders said that online resources and offline medical services are combined. The development of O2O mode is an inevitable trend of Internet medical development and the direction of future investment.
Internet medical is in its infancy compared to taxiing and shopping
Li Wenzhao, managing director and founding partner of Zhongwei Fund, said that the Internet has three effects on the medical industry, namely optimizing the overall medical resource allocation, improving the patient experience, and improving the efficiency of doctors. The Internet has changed the traditional medical model and standardized the pain points of traditional medical care. Solving any pain point in the medical industry is an opportunity for entrepreneurs.
"Internet +" shortens the distance between hospitals and patients and is an opportunity built on traditional medicine. In the view of U Sugar CEO Chen Yufeng, Internet medical care itself is a red sea. "All capital goes inside, entrepreneurs go there, and the future is a very fierce competition." However, based on the popularity of Internet medical care, this The industry is still a big market. How to find real opportunities in the entire Red Sea is something that entrepreneurs need to review.
Yunzhongfei is cutting from intelligent hardware to the Internet medical field. The company launched a smart device to monitor sleep, helping to solve problems such as sleep and snoring outside the hospital. Luo Qiang, general manager of Yunzhongfei, said that the development of intelligent hardware and semiconductor technology allows us to put these devices on the body, which brings opportunities for Internet medical treatment. At the same time, how to use these technologies to achieve medical-level data collection is the industry facing A challenge.
Sun Daning, chief strategy officer of Medical Treatment 160, said that the medical treatment 160 as a platform, combined with the Shenzhen Municipal Government to create an appointment registration model, to open up the information, so that the information between doctors and patients can be circulated. "The registration is definitely the Red Sea. It is the user's need and will generate a lot of demand." The platform can not only provide pre-diagnosis registration, but also provide post-diagnosis visits, chronic disease management and other services. With information support and Internet + solutions, "we only solve a small pain point. The future of Internet medical treatment must be the interconnection of information between doctors, patients and hospitals." Sun Daning said.
It can be clearly seen that in the "Internet +" field, Internet mobile medical care is still in its infancy in terms of very mature drip taxis, take-aways, online shopping network e-commerce, etc. At present, the Internet medical market is still in the stage of user habit cultivation, and the market has not yet been scaled up. According to statistics, the cumulative use of mobile medicine in the country is only 90 million.
The investment view of the Zhongwei Fund is that if there is no offline service, it is possible to consider whether this venture is feasible. "Now more is the extension of offline resources from the offline. In the future, more and more O2O closure will be formed online and offline. The offline organizations will do some marketing models through Internet medical treatment." Li Wenzhao said that Mobile medical companies that do online information also pay great attention to offline services. Online resources are currently focused on the combination with offline, which is an inevitable trend in the future development of the O2O model.
"Because the ultimate service of medical care is still provided offline, O2O's way of establishing a strong doctor-patient relationship and solving the pain points of traditional medical care, such mobile medical projects are more potential and development direction." Li Wenzhao said, Zhongwei Fund is more concerned with investment in vertical segments, such as maternal and child, diabetes, chronic diseases and other vertical areas, while integrating offline resources, the direction of these segments will be the preferred investment target.
The Internet is the most likely to make money in the medical field.
At present, Internet medical companies rely on investment to survive, and the winner is king. According to incomplete statistics, there are more than 2000 online APPs on the line, but most companies are unable to achieve profitability. How to achieve profitability has become the biggest pain point of the Internet medical industry.
The Shenzhen Investment Promotion Agency and the Zero2IPO Research Center conducted in-depth discussions and research on the status quo and development of the Internet medical industry. The Internet Medical Industry Information Research Report was released at the meeting. According to the survey, the Internet medical industry is mainly divided into two business models: enterprise and individual. In the face of enterprises, there are hospitals, insurance companies, and pharmaceutical companies, and the other is a business model for individual doctors and patients.
"Whether Internet medical or traditional medical care, the key is to make money. Earning money is definitely not selling things to make money. Many of them are slowly solving the problem of information symmetry through the Internet. The information is symmetrical and the service is biased. Which service is better? Which service is better? Will make money." Chen Yufeng said that from now to the future, the profitability of the company may be phased, and in the end, everyone is biased towards service. At present, the most likely to make money in the Internet medical field is medicine. The country has always advocated the separation of medicines, and there is a huge profit margin for medical treatment of chronic diseases.
The cloud is flying smart hardware, the supporting APP is provided to users free of charge, and its profit model is selling smart hardware. "We are about to launch a vocal record app. It is expected to have an installed capacity of tens of millions, and the snoring population will be around 150 million. Users in this closed loop between 10% and 20% of the population will be converted into snoring devices and will purchase smart hardware." Luo Qiang said .
Zhang Jiang, general manager of Ping An Innovation Investment Fund, proposed that Internet medical care has many attributes. From the medical point of view, traditional medical and online medical payment has personal payment, commercial insurance, and national medical insurance. Personal payment is currently relatively small, and commercial insurance or national medical insurance may be the profit model of Internet medical care.
The medical treatment 160 that has completed the B round of financing has its own exploration in the profit model. Sun Daning pointed out that there are three modes of profitability of the Internet, namely, diversion, e-commerce and games. Diversion is advertising, and the medical revenue of medical doctors last year was less than 2.6 million a year, and the advertising revenue in the most recent month of this year reached the amount of last year. “The idea that medical care 160 has always been based on its core strengths is to establish a circle of resources. On the one hand, it is the guidance of traffic, on the other hand, it is the ability to control and operate online users.†Sun Daning said, “The profit model only needs to explore and explore itself. If you can't do it, you can do it with your partner. If you don't succeed, you will become a good person. According to the introduction, the medical doctor will also explore the profit model in the vertical field in the future. The platform also cooperates with mother and baby groups and chronic disease groups. Registration and diversion can also be used for health management, and based on wearable monitoring and prevention of genetic diseases, many business models and product models can be extended.
At the same time, he also pointed out that entrepreneurs entering Internet medical care should accumulate more from the perspective of internal strength, and have their own mature and stable business model. The most important thing is not to blindly burn money users, but to have strategic deployment and planning in advance. Make your own business model.
Source: Nanfang Daily
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