On November 11, the tenth Tmall Double 11 Global Carnival finalized a final price of 213.5 billion yuan, once again set a new record, showing strong consumer confidence.
On the 13th, Ali Health Disclosure data showed that the high-price united medical service segment representing quality consumption performed well, and the medical service sector turnover reached 3.3 times that of the same period of last year; while Swisse, Tomson Bianjian and Bausch & Lomb were promoted. Tmall double 11 "100 million yuan club."
At the same time, as an important layout of Ali Health's new retail, the O2O, which is connected to the online and offline, and connected to the day and night, was also rolled out during the double 11 period. On the day of the double 11 day, there were more than 5,000 Ali health cooperation line pharmacy stores in 82 cities across the country.
Consumption upgrade, healthy three brands qualify for Tmall double 11 "100 million clubs"
After the opening of the 11th and 9 hours and 52 minutes, Ali Health announced that the turnover of Tmall Pharmaceuticals has exceeded the whole of last year. Driven by this growth rate, Ali Health Platform has three brands, Swisse, Tomson, and Bausch & Lomb, which are among the “100 million clubsâ€, which won the champions, runners and runners-up of the 2018 Tmall Double 11 Commercial Olympics health industry. In addition, more than 70 health brands such as Durex, Yuyue, Johnson & Johnson, and Aikang Guobin have surpassed 10 million yuan.
Before Tmall Double 11, a report released jointly by Alibaba and the First Financial Business Data Center (CBNData) and DT Finance showed that the fastest growth in the past five years was in the pharmaceutical and health industry. This indicates that mass consumption is entering a new stage of quality, and consumers are turning more attention to areas where health, home decoration, cultural consumption, and other aspects of life are closely related.
The quality upgrade of national health consumption has been further confirmed in this double 11 and the situation of healthy consumption and youthfulness has gradually become apparent. More than 10 brands of “Technology Fan†health products represented by Xinmi 24-hour Dynamic ECG Monitor and Kappa Children's Smart Temperature Patch have been popular.
Merchants also attract young people's attention through cross-border cooperation: the same uncle's custom gift box - Omron low-frequency massage instrument, gourmet red man "Li Zikai" Changbai Mountain honey and other cross-border health products accumulated a lot of popularity; Tomson's collagen Protein powder gift box, containing Cai Xukun custom gifts, by the "ikun Ai Kun" family enthusiasm to drive the whole store hot. At 1 hour and 8 minutes, the sales of the official flagship store of Tomson Bianjian has surpassed last year's double 11 all-day sales.
In the context of the upgrade of healthy consumer quality, health products from overseas are also favored. In the ranking of Ali Health Platform stores, well-known overseas flagship stores occupy nearly half of the country.
Medical services grew at a faster rate, and vaccine services were 9.7 times higher than the same period last year.
As another evidence of the quality upgrade of healthy consumption, the health service products of Ali Health Platform including physical examination, medical beauty and oral cavity have heated up sharply - only 30 minutes from the opening, the turnover of Tmall medical platform is over the whole of last year; At 4 hours, the medical service turnover exceeded the whole of last year.
The data shows that the first-class double 11 new types of genetic testing, hair transplants, IVF and other medical services have grown rapidly, becoming a dark horse in the industry. "I will inherit my mother's high blood pressure? Which skin is suitable for my skin?" Like this question, genetic testing can explain "nature self" to some extent.
Double 11 sold for 1 hour on the same day, and the genetic test sales exceeded 5 million. After the 90s, there was also a problem of hair loss. The hair transplant package with the concept of “not bald†was sold well, and the hair care service exceeded 2 million in one hour. In terms of brand names, Qiao Yadeng, known as “Hermes†in hyaluronic acid, and Nobel, the world's leading dental implant brand, have been promoted to 10 million clubs on the same day.
As of 24 o'clock on the 11th, the medical services sector including medical beauty, oral, hair transplant, genetic testing, etc., the overall turnover reached 3.3 times of the same period last year, of which the oral industry turnover reached 3.9 times last year. In addition, due to the consumer's awareness of “treatment of illnessâ€, the turnover of the online online booking service was 9.7 times higher than that of the previous year.
The medical O2O was rolled out, and the first drug delivery was completed in 5 minutes.
During the double 11 period, Ali Health Medicine O2O also performed exceptionally well. At 0:13 on the same day, the rookie wrapped the partner point and I completed the delivery of the first single drug in only 5 minutes.
Ali Health revealed that on the day of the Double 11, there were more than 5,000 cooperative pharmacy stores across the country participating in the medical O2O activities, covering 82 cities.
It is worth mentioning that Ali Health launched a 24-hour drug delivery service in Beijing, Guangzhou, Shenzhen and Hangzhou. The day of the above four cities (8:00) was supported by the rookie’s point and the hungry hummingbird’s capacity. -20:00) The average delivery time for successful billing is increased to 20 minutes, while the average delivery time for successful billing at night (20:00-8:00) is kept within 30 minutes.
At 24 o'clock on the 11th, Ali's health "emergency medication" drug distribution service, East Ejiao Ejiao block, Yasu Olympus, 999 Ganmao Ling and so on ranked the top ten day sales. You Siming short-acting contraceptives, Dakening cream, Mommy love children's diarrhea drugs, etc. ranked top ten in night sales. From the all-day sales ranking of the cooperative "new retail" pharmacy, by the end of the 11th, Tmall double 11 at the end of the 11th, the chain of pharmacies such as the Daiyu civilian pharmacy, the Quanyuantang pharmacy, and the Guizhou Yishu chain pharmaceutical industry ranked among the top. top ten.
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