Release date: 2009-07-09
Starting today, Hong Kong residents and their children can now easily access the affordable and innovative BioMask, a patented antibacterial face mask developed by Filligent. This groundbreaking product is designed to capture and eliminate harmful bacteria like H1N1 within minutes of exposure, offering an advanced level of protection. The BioMask is now available at Watsons, one of Asia’s most trusted retail chains, making it more accessible than ever before. Additionally, from now until the end of August, Hong Thai Travel Agency, Hong Kong's largest travel company, will be distributing free BioMask masks to all air travelers, emphasizing the importance of personal protection during the flu season.
Previously, the EU-certified BioMask was only used by medical professionals. Now, with its availability in consumer retail stores and service providers, it marks a significant shift in how the public can protect themselves. Melissa Mowbray-d’Arbela, CEO of Filligent, stated, “BioMask is the world’s first ‘smart’ face mask. It’s not just for healthcare workers anymore. The design makes it simple and intuitive to use, ensuring that even everyday people and children can wear it correctly and benefit from its protection.â€
Unlike traditional surgical masks, which can be prone to contamination due to their loose fit and multiple loops, the BioMask is designed for comfort, ease of use, and continuous sterilization. It doesn’t trap active bacteria when opened, making it ideal for children who often find regular masks uncomfortable or inconvenient. Its lightweight and breathable design also ensures long-term wear without irritation, making it a practical choice for both adults and kids.
Beyond being a solution for the general public, the BioMask is also highly valued by healthcare professionals. Its advanced antimicrobial technology effectively kills bacteria quickly, while maintaining excellent breathability and overall comfort, making it a reliable choice in high-risk environments.
The BioMask is the first product in Filligent’s BioFriend line of revolutionary antimicrobial personal protection products. Other items in the range include DryCloth, QuickPatch, BioSole, BioPuff, and BioSponge, which are set to launch later this year. These innovative products will soon be available in all of Hong Kong’s top 100 supermarkets, expanding the reach of Filligent’s protective solutions.
This partnership between BioMask and two of Hong Kong’s most trusted brands represents another milestone in Filligent’s growing success story. Since its launch in spring 2009, the BioMask has been widely adopted by government agencies, NGOs, and private organizations across the country. Currently approved for sale in the European Union and Australia, the product meets or exceeds safety, design, and effectiveness standards in these regions. The Shanghai Medical Device Industry Association has also recognized its value in the market.
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