Release date: 2009-07-09
Starting today, Hong Kong residents and children can now access the affordable BioMask, a patented antibacterial mask developed by Filligent. This innovative product is designed to capture and neutralize harmful bacteria, including H1N1, within minutes of exposure. The mask is now available at Watsons, one of Asia’s largest and most trusted retail chains. In addition, from now until the end of August, Hong Thai Travel Agency, Hong Kong's leading travel company, will be offering free BioMask masks to all air travelers departing from the city.
Previously, the EU-certified BioMask was only used by healthcare professionals. Now, with its availability in consumer retail stores and service providers, it marks a significant step forward for public health. Melissa Mowbray-d’Arbela, CEO of Filligent, emphasized the importance of this move, stating, “BioMask is the world’s first ‘smart’ mask. It’s not just for medical professionals anymore. Its design makes it easy to use correctly, wear, and dispose of—making it an ideal choice for everyday people and children during the H1N1 outbreak.â€
Unlike traditional surgical masks, which often have loops that can trap bacteria and become contaminated, the BioMask is designed for ease of use, comfort, and long-term sterilization. It doesn’t release active bacteria when opened, making it particularly suitable for kids who may find regular masks uncomfortable or inconvenient. With its advanced antibacterial technology, the BioMask offers both safety and convenience.
Beyond being a great option for the general public, the BioMask also proves valuable for healthcare workers. It combines cutting-edge bacterial-killing technology with breathability and comfort, ensuring protection without compromising on usability.
The BioMask is the first product in Filligent’s revolutionary BioFriend line of antimicrobial personal protection products. Other upcoming items in the range include DryCloth, QuickPatch, BioSole, BioPuff, and BioSponge, which are set to launch later this year. These innovative products will soon be available in all of Hong Kong’s top 100 supermarkets.
This partnership between BioMask and two of Hong Kong’s most trusted brands represents a new milestone in Filligent’s success story. Since its launch in spring 2009, the mask has gained widespread popularity among government agencies, NGOs, and private organizations across the country. To date, BioMask has been approved for sale in the European Union and Australia, meeting or exceeding the safety, design, and performance standards required in these regions. The Shanghai Medical Device Industry Association has also recognized its value in the market.
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